Burberry fashion show broadcast live in London
February 25, 2010 |12:56 | Fashion Shows By : Team X
Burberry made history with the world's first simultaneous event broadcast live in 3D globally, as the British luxury brand unveiled its Autumn and Winter 2010 - 2011 collection in London.
Tuesday's was broadcast live to custom screening sites designed by Burberry's Creative Director Christopher Bailey in Paris, Dubai, New York, Los Angeles and Tokyo.
Bailey paid homage to the armed services with the latest collection, referring to Britain's long involvement with the military. From runway to reality, the 150-year-old label brought the future of fashion to the runway.
Stephen Colb, executive director of Council of Fashion Designers of America, said, "I'm excited. It's like the Avatar of fashion and a good example of how our industry continues to evolve and connect to technology in how we present collections and how we do business."
Far away in the middle east, a glamorous crowd gathered at a stunning ballroom in Dubai to see 3D and fashion merge. Tokyo was treated to a late-night fashion show with people dancing in a club and drinking fabulous cocktails as they waited for the spectacular event to unfold.
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